Sunday, 16 March 2014

BOX OFFICE CHAMP: ‘Mr. Peabody & Sherman’ is wearing the green with $21M weekend

THE ST. PATRICK’S weekend box office has turned into the Peabody award.
Fox/DreamWorks Animation’s “Mr. Peabody & Sherman” was the big winner in its second weekend out, topping the domestic box office with $21.2-million, according to studio estimates Sunday. Final numbers are due Tuesday.
Reviving the time-traveling cartoon characters from the 1950s and ’60s Rocky and Bullwinkle shows, “Mr. Peabody & Sherman” — whose voice talent includes stars from “Modern Family” — has now grossed more than $63-million in the North American market.
“If anything, this is exceeding” expectations, Chris Aronson, Fox’s president of domestic distribution, told the Associated Press, citing strong word-of-mouth. “It’s a combination of likable characters and it’s a nostalgia play for those who are familiar with the show.”
One box-office tracker had his own entertaining take on “Mr. Peabody’s” box-office take.
“The St. Patrick’s Day effect could be at play here, where families had to exercise their options at the theater rather than the pub,” Rentrak senior media analyst Paul Dergarabedian told the AP. “That may have paid off for ‘Mr. Peabody.’ ”
A second big film with roots in cartoons, Warner Bros./Legendary’s sorta-sequel “300: Rise of an Empire” (last weekend’s box-office champ), was second ($19.1-million). “Mr. Peabody” and “300″ flipped in the top-two spots from last weekend.
The debut of the videogame-based “Need for Speed” sputtered ($17.8-million) to finish third.

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